Since then, the platform’s ad UI has already increasingly improved as well.

ince the Pandemic hit in 2020, Pinterest’s user base has expanded 13% QoQ. Though it’s not quite as big as the other social media giants, it still has a strong audience base, and companies should not miss the opportunity to leverage their brand on this platform.

Pinterest is now a social network, with over 450 million monthly active users and over 12 million unique worldwide. 97% of all Pinterest searches are unbranded, so even if you are starting from scratch, Pinterest is the platform to start advertising on. You do not have to have a big brand name to achieve success. They are on Pinterest when they’re planning and making decisions. 93% of Pinterest users actively use the platform for their future purchases.

They are on Pinterest when they’re planning and making decisions.Īccording to Pinterest stats, 87% of Pinners have made purchases because of Pinterest. While there might not be as many young people as Snapchat or TikTok, most of the audience shows a ready-to-buy attitude. Millennial women are on Pinterest and 40% of Millennial men, proving their loyalty to the platform. The men’s population is around 20% of the audience, but growing. Another big population on social media are moms 8 out of 10 moms are Pinners. This is good news since women influence 70-80% of consumer spending. So who’s on Pinterest? Women in the 25-34 age group are the largest audience. Pinterest is truly a unique social media platform, and it has evolved over the years into much more than an infinite collection of beautiful images. You can create pins and add them to boards, and you can like and comment on other people’s pins and boards. What are the pins? Pins are the digital, orderly mess of a busy desk: scribbled notes, recipes, newspaper clippings. It truly became a digital marketing platform through its pins feature, which made Pinterest marketing an efficient strategy for growth. Did you download the Pinterest app when you were redecorating your living room and forgot that it existed for the last three years? Many people can relate to that because Pinterest was born as an ‘inspirational’ place for infinite scrolls of fruit cake recipes, jaw-dropping pictures, colorful knitting projects, and DIY tasks do delegate to your partner.

Pinterest 2022 trends